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China's top flight soccer league signs six-year game deal worth $15M
The Chinese Super League has struck up a six-year partnership with Beijing developer Crazy Sports to create games based on the 16 CSL teams.
August 22, 2017
1 Min Read
Newsbrief: China's premier soccer league, The Chinese Super League, (CSL) has struck up a six-year partnership with Beijing developer Crazy Sports to create games based on the 16 CSL teams.
As reported by Reuters, the deal will give the studio non-exclusive rights to the CSL, which in themselves are worth around 100 million yuan ($15.02 million).
It's the CSL's first foray into the games industry, and league chairman Ma Changquan hopes each title will boost revenue and help raise the tournament's global profile.
"The Chinese Super League is dedicated to expanding the influence and commercial value of the league," he commented. "The development of CSL-themed games is a new revenue growth point for the league."
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Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
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