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China's biggest game devs join forces to create new age rating system

Some of China's most prominent game developers have banded together to create a new age rating system for games.

Chris Kerr, News Editor

July 8, 2019

1 Min Read

Some of China's most prominent game developers have banded together to create a new age rating system for video games launched in the lucrative region.

As reported by Bloomberg (via Chinese paper People's Daily's), the group includes big-names like Tencent, NetEase, and Perfect World, and it seems like those involved hope the new system will make it easier to gain approval to launch and monetize games on home soil. 

It has become increasingly difficult to release games in China in recent months, with the new State Administration of Press and Publication tightening up approvals in an apparent bid to stem game addiction in minors and teens.

The newly proposed rating system would assign games an age rating -- such as 6, 12, 16, and 18 -- based on content maturity, in-app purchase usage, and genre. It would also recommend that children under the age of six are accompanied by an adult when playing any game. 

Unlike most countries, China doesn't have a self-regulating ratings body like the Entertainment Software Ratings Board, which assigns age and content ratings to games launching in North America. 

To help fill that void, Tencent and company are hoping to roll out their new system after it has been assessed by a panel of expert researchers, press members, and gaming execs -- although it remains unclear how exactly it would be enforced.

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About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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