Daily news, dev blogs, and stories from Game Developer straight to your inbox
Chartboost Marketplace Claims To Be Ad Network Alternative
San Francisco-based Chartboost announced its direct-deal mobile game marketplace on Monday, which differs from traditional ad networks by allowing developers to sell ads directly.
October 3, 2011
1 Min Read
San Francisco-based Chartboost announced its direct-deal mobile game marketplace on Monday, which differs from traditional ad networks by allowing developers to sell ads directly. According to the company, its platform uses fully customizable, white-labeled full-screen interstitial ads that let developers cross-promote their other titles. What makes the service unique is that developers can also sell advertising real estate on their own games directly, rather than relying on an ad network to populate them. The marketplace is "like a dating site for mobile publishers, where they can find each other and do advertising deals directly, on their own terms with no mediation," described Chartboost CEO Maria Alegre. "Top-100 app developers can find publishers ... that will spend thousands of dollars to buy traffic on specific weekends, and those developers can make their direct deals during the time that their game spends in the charts." The SDK can be used for free for developers wishing to cross-promote their own titles or directly sell real estate in their games, though the company charges CPC or CPIs to promote a title within its proprietary network. More information is available on Chartboost's newly-launched website.
About the Author(s)
Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].
You May Also Like
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Rod Humble and King Choi illustrate the ambition of Life By YouSep 22, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more