informa
1 min read
News

Chartboost Marketplace Claims To Be Ad Network Alternative

San Francisco-based Chartboost announced its direct-deal mobile game marketplace on Monday, which differs from traditional ad networks by allowing developers to sell ads directly.
San Francisco-based Chartboost announced its direct-deal mobile game marketplace on Monday, which differs from traditional ad networks by allowing developers to sell ads directly. According to the company, its platform uses fully customizable, white-labeled full-screen interstitial ads that let developers cross-promote their other titles. What makes the service unique is that developers can also sell advertising real estate on their own games directly, rather than relying on an ad network to populate them. The marketplace is "like a dating site for mobile publishers, where they can find each other and do advertising deals directly, on their own terms with no mediation," described Chartboost CEO Maria Alegre. "Top-100 app developers can find publishers ... that will spend thousands of dollars to buy traffic on specific weekends, and those developers can make their direct deals during the time that their game spends in the charts." The SDK can be used for free for developers wishing to cross-promote their own titles or directly sell real estate in their games, though the company charges CPC or CPIs to promote a title within its proprietary network. More information is available on Chartboost's newly-launched website.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more