informa
/
Business
News

Brass Lion aims to build hype for its debut game with a premium podcast

Brass Lion Entertainment is working with subscription-based podcast platform Luminary and Marginal Mediaworks to produce a scripted podcast set in the universe of its debut game Corner Wolves.

Brass Lion Entertainment has confirmed it will be working with subscription-based podcast platform Luminary and Marginal Mediaworks to produce a scripted podcast set in the universe of its debut game Corner Wolves.

It's an interesting move for the recently-revealed studio; many game developers face an uphill battle to build an audience for their games, and the Corner Wolves podcast will shed light on how (and if) transmedia pre-release content influences a game's launch.

"Our hope is that the podcast is simply a different point of entry for future fans of the IP, who will have a new and interesting way to discover and connect with the world we've created," Brass Lion CEO Bryna Dabby Smith told Gamasutra via email. "It should build interest for the game without giving away the heart of that storyline. Both mediums have different advantages to telling stories in unique ways, that we plan to leverage in new and exciting ways."

The Corner Wolves podcast is slated to debut on Luminary in May, while the game itself seems further off; Brass Lion cofounder Manveer Heir noted on Twitter today that putting out the podcast this year "lets us take our time with the Corner Wolves video game and make sure we get it right."

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more