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After the game’s rapid early access success, PlayerUnknown’s Battlegrounds dev Bluehole has created an internal department to handle all of its Battlegrounds business.

Alissa McAloon, Publisher

September 29, 2017

1 Min Read

PlayerUnknown’s Battlegrounds’ momentum hasn’t slowed for a second since the game released. It quickly rolled through sales milestones, most recently passing 10 million copies sold, and managed to break Dota 2’s year-long record for most concurrent players on Steam by a couple hundred thousand.

Given that level of popularity, PlayerUnknown’s Battlegrounds developer Bluehole has done some internal restructuring and created a new subsidiary called PUBG Corp. entirely devoted to business development and global operations relating to the game. The developer hopes that its new arrangement will help it cement PlayerUnknown's Battlegrounds as an eSport and grow the game as a "true global IP franchise."

The new department is headed up by Chang Han Kim, the lead developer on Battlegrounds and former VP and executive producer of Bluehole. Woonghee Cho, former CEO of Maui Games and Neowiz’s previous head of business development, joins the team as well to further accelerate the outfit’s business development efforts and global operations management.

As part of those global operations, the Korean developer is looking to expand its international reach through a recently established office in the US and upcoming branches in both Europe and Japan. 

“Given Playerunknown’s Battlegrounds’ global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” said Chang Han Kim in a statement. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the eSports sector and the growth of PUBG as a true global IP franchise.”

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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