Blizzard, publisher of popular online games including World of Warcraft
and StarCraft II
, is increasing its online reach by acquiring staff, assets and technology from the IGN Pro League.
IGN Pro League was game enthusiast publication IGN's group dedicated to coverage of competitive game playing, or "eSports." IGN divested itself of the group in order to be more agnostic in its competitive gaming coverage.
"This new team will help us further develop the rich media experiences that extend the fun and engagement of our games online," Blizzard executive vice president of publishing Itzik Ben-Bassat said in a statement