Big Fish appoints Rovio, Microsoft vet to lead mobile business

Newsbrief: Seattle-based casual games publisher Big Fish Games announced Thursday that it has appointed mobile and marketing veteran Wibe Wagemans as the general manager of its mobile business. Prior to joining Big Fish, Wagemans served as Rovio's senior vice president of global brand advertising, where he helped manage the extremely popular Angry Birds franchise. Before joining Rovio, he worked for Microsoft as its former global head of marketing for the Bing search engine on mobile. In the months leading up to Wagemans' appointment, Big Fish took some risks in the mobile space by launching the first subscription-based gaming portal for iOS. Just after its debut, however, Apple removed the app without providing an official explanation.