informa
1 min read
article

Azerion has taken charge of Softgames' web browser game business

Digital game company Azerion, best known as the owner of Habbo developer Sulake, has taken over the web games business of German casual developer Softgames.

Digital game company Azerion, best known as the owner of Habbo developer Sulake, has taken over the web games business of German casual developer Softgames. 

The deal is part of a strategic partnership that will allow Azerion to bolster its advertising and publishing businesses by leveraging Softgames' roster of "premium web games."

"The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by Softgames, as well as those still to be developed in the future," reads a press release. "By these means, Azerion's platform continuously evolves, offering clients an even more tailored audience reach."

Azerion explained it will also be taking over the business operations of Softgames' web browser games segment, bringing even more partners and clients into the fold. 

"This deal offers Softgames’ partners the ability to leverage Azerion's growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers," said Azerion executive VP, Erol Erturk.

The news is the latest in a series of notable moves for Azerion, which earlier this year purchased German social game company Whow Games, raised $242 million to finance acquisitions, and fully acquired Habbo developer Sulake.

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more