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Attend GDC Europe and master the art of guerrilla marketing your game

Ico Partners' Thomas Reisenegger is an experienced PR consultant who's done PR for games like League of Legends, and at GDC Europe he'll share some hard-won lessons on getting your game noticed.

Heads up, devs: GDC Europe is just over a month away, and today organizers are pleased to announce an intriguing session on guerrilla marketing for games that will take place during the conference in Germany this August.

Thomas Reisenegger is an experienced PR consultant at Ico Partners who's assisted with PR for games like League of Legends, and in his GDC Europe talk on "Guerrilla Marketing - Games PR with Little Money, Much Insanity and Maximum Impact" he'll share some hard-won lessons on getting your game noticed.

He'll break down the concept of guerrilla marketing a video game, walk you through examples best practices (and worst practices), then showcase data on what sort of effect this strategy can have on media coverage and game sales. Plus, he'll deal with the question of what it takes to come up with -- and pull off -- a successful PR stunt.

Of course, early birds can still register for GDC Europe 2016 by July 20th to save up to 200 euros on an All Access Pass. The conference itself will take place August 15th and 16th at the Cologne Congress-Centrum Ost venue in Cologne, Germany.

GDC Europe 2016 will also continue to offer business and matchmaking opportunities to all attendees with a developer-focused Expo Floor area and networking events throughout the show. For more information, please visit the GDC Europe website.

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