informa
/
Business
News

Apple iPhone and, particularly, iPad sales slow

Apple's latest financial reporting reveals that it ekes out a small rise in iPhone sales, which are still robust but slowing -- but the iPad is trending down.

Today Apple released its first quarter 2016 results, for the three-month period ending December 26, 2015. The company's revenues were slightly up year-on-year, hitting $75.9 billion (as compared to $74.6 billion the year before).

This period obviously encomapasses the all-important holiday sales season, when Apple traditionally shifts a lot of devices.

And sell devices, it did: its iPhone line shifted 74.8 million units during the period; that was barely a change from last year, however, when the company shipped 74.5 million units.

The iPad, however, continued its slide: sales were down 25 percent year-on-year. The company sold 16.1 million iPads for the period. 

While 74.8 million iPhones sounds like a lot -- and it is -- Wall Street isn't particularly happy with the company, because it generally sees a lot of sales growth for the iPhone, which makes up two-thirds of the company's annual revenue, according to the New York Times.

Apple did reveal that 1 billion devices (across all of its products, not just iOS products, including Mac PCs and Apple TV) have been connected to its services in the last 90 days. 

The company actually missed Wall Street analysts' estimates for the period: its revenues were overall $75.9 billion for the quarter, but analysts were expecting $76.6 billion. These revenues, however, were the company's best-ever, it said in a release. Net income was $18.4 billion for the period.

This helpful chart from analyst firm Asymco breaks down Apple device sales historically:

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more