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App Store sets new records as holiday spending tops $890M

As you'd imagine, the festive period is usually pretty lucrative for Apple's mobile marketplace, but this year was a particular standout.

Chris Kerr

January 5, 2018

1 Min Read

It'd be fair to say the App Store had a fairly decent holiday season, with a record number of users spending over $890 million during the week beginning Christmas Eve.

As you'd imagine, the festive period is usually pretty lucrative for Apple's mobile marketplace, but this year was a particular standout.

The Cupertino giant claims that a record-breaking $300 million worth of purchases were made on New Year's Day alone.

Pokemon Go was one of the most successful apps over the holidays, with the augmented reality catch-em-up returning to the top of the charts on December 21. 

"We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games," said Phil Schiller, Apple's SVP of Worldwide Marketing. 

"We want to thank all of the creative app developers who have made these great apps and helped to change people's lives. In 2017 alone, iOS developers earned $26.5 billion -- more than a 30 percent increase over 2016."

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2018

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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