informa
1 min read
article

App Store sets new records as holiday spending tops $890M

As you'd imagine, the festive period is usually pretty lucrative for Apple's mobile marketplace, but this year was a particular standout.

It'd be fair to say the App Store had a fairly decent holiday season, with a record number of users spending over $890 million during the week beginning Christmas Eve.

As you'd imagine, the festive period is usually pretty lucrative for Apple's mobile marketplace, but this year was a particular standout.

The Cupertino giant claims that a record-breaking $300 million worth of purchases were made on New Year's Day alone.

Pokemon Go was one of the most successful apps over the holidays, with the augmented reality catch-em-up returning to the top of the charts on December 21. 

"We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games," said Phil Schiller, Apple's SVP of Worldwide Marketing. 

"We want to thank all of the creative app developers who have made these great apps and helped to change people's lives. In 2017 alone, iOS developers earned $26.5 billion -- more than a 30 percent increase over 2016."

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more