informa
/
1 MIN READ
News

America's gamer population is shrinking

The number of people playing video games in the U.S. is declining due to shrinking audiences in every gamer segment except for mobile and downloadable/online, according to the NPD Group.
The number of people playing video games in the U.S. is declining due to shrinking audiences in every gamer segment except for mobile and downloadable/online, according to the NPD Group. Gamer Segmentation 2012: The New Faces of Gamers, the market research firm's latest report, estimates that 211.5 million people in the U.S. are playing video games in 2012 -- that's around two-thirds of the country's population, but close to 12 million fewer (5 percent less) than in 2011. Most gamer segments that NPD tracked have contracted: core console gamers, light PC gamers, avid PC gamers, and family and kid gamers -- the last category took the biggest hit, shrinking by 17.4 million players. However, the digital gamers (those playing downloadable and online titles) and mobile gamers segments grew significantly. The mobile category now makes up the largest out of all the groups, gaining 9 percentage points and taking 22 percent of the total share, edging out core console gamers. NPD analyst Anita Frazier says these shifts in the gamer segments aren't surprising, considering the longer life cycles of the current home console generation, and the increasing installed base of smartphones and tablets. The changes come at a cost for the industry, though -- NPD notes that core console gamers spent more on retail titles than any other segment in the last three months, an average of $65, compared to a $48 average across all game purchasers (and $16 for those buying digital titles).

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Anne Arundel Community College

Arnold, MD, USA
1.30.23
Instructor/Assistant Professor, Game Art

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more