informa
/
1 MIN READ
News

Amazon launching its own virtual currency this May

As Amazon looks to more fully enable game developers through its various online distribution services, the company today revealed its own virtual currency, which can be used by customers to purchase games.
As Amazon looks to more fully enable game developers through its various online distribution services, the company today revealed its own virtual currency, which can be used by customers to purchase game and in-app items. Amazon Coins can be purchased for the Kindle Fire tablet, and used via the Amazon Appstore. The company says that the new currency will provide developers with the opportunity to drive more traffic to their games, and increase monetization as a result. The initiative will launch in the U.S. in May, and Amazon says it will give away tens of millions of dollars' worth of free Amazon Coins to customers, as a means of tempting users into purchasing more. As usual, Amazon Appstore developers will continue to earn their standard 70 percent revenue share when games and in-app purchases are made using Amazon Coins. Developers who already have apps or games in the Amazon Appstore don't need to do anything to capitalize on this move, as the functionality will be added automatically. Those studios outside of the Appstore who want to get in on the act are advised to add their games before April 25, such that the monetization avenue is prepared in time for launch. More details can be found on the Amazon Dev blog. This is the latest move by Amazon to attract game developers to its online store. Most recently, the company's 'GameCircle' and free-to-play linking were put in place, showing that Amazon is serious about taking on the mobile competition.

Latest Jobs

IO Interactive

Hybrid (Malmö, Sweden)
3.02.23
Gameplay Director (Project Fantasy)

Arizona State University

Los Angeles, CA, USA
2.27.23
Assistant Professor of XR Technologies

IO Interactive

Hybrid (Copenhagen, Denmark)
3.02.23
Animation Tech Programmer

Purdue University

West Lafayette, IN, USA
3.02.23
Assistant Professor in Game Design and Development
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more