Daily news, dev blogs, and stories from Game Developer straight to your inbox
Activision CFO: Guitar Hero Lacked 'Nurturing, Care'
"Guitar Hero probably didn't receive the amount of nurturing and care" it needed to survive at the top, Activision CFO Thomas Tippl admitted at the Citi 2011 Tech Conference today.
September 8, 2011
1 Min Read
CFO Thomas Tippl said he's proud that Activision was able to turn its Guitar Hero franchise into one of the best-selling video game series of all time, turning it from a $13 million business to a $1 billion phenomenon. But after the bottom fell out of the peripheral-based music genre a few years ago, Activision decided earlier this year to dissolve its Guitar Hero business. And at New York's City's Citi 2011 Conference this morning, Tippl admitted the publisher lost its way with the former top-selling franchise. "Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position," he said. "And I think there were a number of good lessons to be learned." "There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition," he added. As the peripheral-based music genre fell precipitously, Activision was accused of oversaturating the market with too frequent Guitar Hero releases. The publisher said in April this year that the series is not finished, but simply on hiatus. "If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account," Tippl said. "Clearly, consumers still have a lot of love for the brand."
About the Author(s)
You May Also Like
Accessibility and fancy footwork with GLYDR's John Warren - Game Developer Podcast ep. 40Feb 28, 2024
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more