A group of Activision Blizzard veterans have launched a new developer-publisher called New Tales.

Based in Paris, New Tales intends to create original franchises through its own internal studios while offering publishing services with "global scope" to other developers.

The nascent outfit is led by president and CEO, Cedric Marechal, who previously served as international senior vice president of Activision Blizzard.

Benoit Dufour, another former Activision Blizzard international SVP, has been named COO of New Tales, while Delphine Le Corre, previously senior director EMEA at Blizzard, has been brought in as chief growth officer. Emmanuel Obert, who most recently worked as publishing director EMEA at Blizzard, will serve as chief content officer.

All four New Tales leads were part of the initial team that that created Blizzard EMEA in 2004 before the launch of World of Warcraft.

"New Tales is a one-stop-shop publishing solution where we’re going to work with developers, as one united team, dedicated to maximizing success," said company president, Cedric Marechal. "We are also building our internal production capabilities to develop our own games and IPs. We are looking forward to joining forces with people who share our values and passion."

According to a press release, New Tales intends to place player communities at the heart of its strategies and has already begun developing its debut title.