informa
News

Activision betting big on mobile after CoD Mobile player spending tops $1 billion

Activision Blizzard intends to bring all of its franchises to mobile platforms in some form, according to company COO and president Daniel Alegre.

Activision Blizzard intends to bring all of its franchises to mobile platforms in some form, according to company COO and president Daniel Alegre. 

Alegre was outlining the publisher's mobile strategy during a recent investor Q&A (via Seeking Alpha), and explained the company wants to build on the success of Call of Duty Mobile, which recently topped 500 million downloads and crossed $1 billion in player spending. 

The mobile version of the popular shooter launched in October 2019, and its performance over the last two years has Activision Blizzard "very, very excited for the future of this platform."

Although the company has already started its mobile expansion with the launch of Diablo Immortal, Alegre told investors it's only just getting started.

"We really want all of our franchises to be on mobile. And in some cases there might be several different ways in which a franchise can be represented on mobile. You may have a re-imagination of an IP on mobile in addition to games that are more similar to an existing console or a PC experience," he commented during the call. 

"We started with Call of Duty Mobile, [are] following up with Diablo mobile [...] and we're also working on a number of Warcraft mobile titles and some unannounced initiatives as well. So players will increasingly be able to enjoy these franchises they love on console, PC, and on mobile. As you can tell this is a real priority for us. A lot of investment. We're hiring hundreds of mobile developers to achieve these targets."

Alegre said the company is motivated by a desire to make its franchises "accessible wherever the players are," and pointed out that mobile is currently the "ultimate driver of reach" with over 3 billon smartphones worldwide

"That's forecasted to increase to 4 billion in the next five years. We are really doing ourselves and a community a disservice if our games are not on those platforms," he continued. "That's why this is so critical to our strategy. And the opportunity is crystal clear."

Latest Jobs

Infinity Ward

Woodland Hills, California
11.3.21
Sr. Multiplayer Design Scripter/Programmer

Disbelief

Cambridge, Massachusetts
11.3.21
Jr. Programmer

XSEED

Torrance, California
11.3.21
Head of Marketing
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more