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2K launches 'Foundations' program to support underprivileged communities

The initative will help underprivileged neighborhoods by providing "essential technology upgrades" in community centres, and also refurbishing local basketball courts.

Chris Kerr, News Editor

September 25, 2018

1 Min Read

NBA 2K publisher 2K has launched a new initiative called 2K Foundations with the aim of supporting underserved communities in the United States. 

The program will help underprivileged neighborhoods by providing "essential technology upgrades" in local community centers to facilitate STEM (science, technology, engineering, and mathematics) programming for young people. 

The company will partner with Microsoft to equip target locations with Xbox One S game stations and other equipment, and will also refurbish basketball courts in those areas to help reinforce the "positive power of community."

With help and support from local advocacy groups, 2K Foundations intends to fix up 12 basketball courts in cities including Cincinnati, Baltimore, Los Angeles, Chicago and Cleveland within its first year. 

Each refurb will feature environmentally-safe upgrades and offer resources to create local basketball tournaments and other positive endeavors. The video above shows how the initiative got on in Cincinnati.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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