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2K acquires PGA Tour 2K21 developer HB Studios and inks Tiger Woods partnership

2K has acquired PGA Tour 2K21 developer HB Studios for an undisclosed free and signed an exclusive partnership with legendary golfer Tiger Woods.

Chris Kerr

March 16, 2021

1 Min Read

2K has acquired PGA Tour 2K21 developer HB Studios for an undisclosed free and signed an exclusive partnership with legendary golfer Tiger Woods.

The company, which is the publishing label of Take-Two Interactive, said both deals are part of its "continued commitment to producing massively successful golf simulation games."

The Woods partnership includes the rights for his name and likeness to appear exclusively in the PGA Tour 2K franchise, as well as any other golf titles published by 2K. It will also see Woods credited as an executive director and consultant on the series.

The HB Studios deal, meanwhile, will see the Nova Scotia-based developer join 2K as a wholly-owned subsidiary. HB's studio in Lunenburg will be retained as part of the acquisition, and will be used as the head office for Take-Two Interactive Canada. 

"Through our new partnership and acquisition of HB Studios, we’ve reaffirmed our commitment to the PGA Tour 2K franchise, expanded on our successful independent studio model and invested in both the right people and resources to bolster our portfolio of world-class sports experiences," said 2K president David Ismailer.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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