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'Let's be true to ourselves - we are all in the time-killing business'
It's estimated that the global game market will reach revenue of around $86 billion by 2016. Victor Kislyi, CEO of Wargaming isn't happy with this -- he believes we can reach $200 billion in revenue by then.
Market research firm Newzoo estimates that the global video game market will reach revenues of around $86 billion by 2016. Victor Kislyi, CEO of World of Tanks behemoth Wargaming isn't happy with this -- he believes we can reach $200 billion in revenue by then. As part of his keynote at DICE Europe 2013 today, Kislyi said that reaching $200 billion isn't going to be easy, but that if as an industry we consider more what sort of industry we actually are, we will have a much better chance of expanding rapidly. "As an industry, we are creative and innovative -- but we have to actually understand what kind of business we are," he explained. What we haven't properly realized yet, he suggested, is that the most important currency we should be chasing is time. Take the multi-billion dollar alcohol industry, for example. If you measure a person's drinking in time, saying that they spend around $10 an hour on alcohol, you can consider much more easily how best to expand their spending, Kislyi said. "These industries are also after our time and money," he noted. "We have to find our own place in this world... Time is the currency here - it is the most important currency people have. We are paying for the time we are willing to spend."