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Australian casino company Aristocrat has snapped up Israeli dev Plarium for $500 million as it looks to break into the mobile market.

Chris Kerr

August 10, 2017

1 Min Read

Australian casino company Aristocrat has snapped up Israeli dev Plarium for $500 million as it looks to break into the mobile market. 

Aristocrat says it was attracted to Plarium thanks to its "proven track record" of monetizing social game experiences on mobile and developing projects across multiple studios around the world. 

Indeed, although Plarium is based in Israel, it also has offices in the Ukraine, Russia, and the United States. 

The company currently employs over 1000 people, and its mobile and social games line-up is played by more than 250 million users across 150 countries. 

That roster is mainly focused on free-to-play mobile games such as War of Empires and Vikings: War of Clans, but also features browser titles like Nords: Heroes of the North

Plarium CEO and co-founder Avraham Shalel will continue to lead the studio in the wake of the acquisition.

"Aristocrat is an ideal partner for us given our common aspiration to be a global leader in social gaming, which will be accelerated through leveraging Aristocrat's financial, strategic and operational resources," he commented.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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