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Red Dead Redemption's port is priced just right, says Take-Two CEO

As far as Take-Two is concerned, the price is indeed right on the PlayStation 4 and Nintendo Switch versions of Rockstar's 2010 game.

Justin Carter, Contributing Editor

August 9, 2023

2 Min Read
John Marston in key art for Rockstar's Red Dead Redemption.

According to Take-Two's Strauss Zelnick, the upcoming port for Rockstar North's Red Dead Redemption deserves to be priced at $50. 

During the company's recent earnings call, the CEO was asked by IGN about the price point for the Nintendo Switch and PlayStation 4 port of the 2010 game. Despite only having the original single-player story and the Undead Nightmare DLC, Zelnick argued that $50 was the "commercial accurate price for it." 

Red Dead's re-release was announced earlier in the week, and its pricing sparked some debate. Through backwards compatibility on Xbox Series X|S and Xbox One, the game and its DLC have been available for years on Microsoft's console and when combined, cost slightly less than the upcoming port.

Take-Two's finance EVP Hannah Sage added that Undead Nightmare's inclusion made the re-release "a great value for consumers. [That expansion] was a great standalone game in its own right when it was originally released, so we feel like it's a great bundle for the first time."

What is a re-release? A miserable debate of prices

Pricing for re-releases of older games vary based not only on the game's perceived value, but what's added from the original release.  Mass Effect: Legendary Edition was priced at $60, for example, and featured all three original games, plus DLC that released during their respective lifetimes.

Current-gen re-releases like Mass Effect's or Naughty Dog's Uncharted trilogy tend to leave out multiplayer modes. But that gets overlooked because the single-player campaigns are strong enough to make up for that, or backwards compatibility (and other platforms like PC) allow the multiplayer to continue on.

The Red Dead series already has a contentious relationship with multiplayer, as Rockstar hasn't been able to make it into another GTA Online-level success for nearly a full decade. A lack of Red Dead Online isn't the port's greatest sin, but its omission understandably leaves a bad taste in folks' mouths. 

Moreover, all of this just further highlights Rockstar's rocky handling of re-releases of its older, pre-Grand Theft Auto V games.

About the Author(s)

Justin Carter

Contributing Editor, GameDeveloper.com

A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.

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