informa
/
1 MIN READ
News

Monument Valley successfully sold its expansion pack to free users

Despite the hullabaloo over its paid expansion pack, and the fact that the game itself is a premium title in a market that doesn't support them well, it's seen a lot of success.
"There was a really good upsell rate for Forgotten Shores. Roughly 35 per cent of all iOS players have purchased the expansion. That upsell rate was never going to maintain when you go free, but it still stayed pretty high -- about 10 per cent of free users actually felt compelled to spend money and buy the expansion."

- Ustwo Games studio head Dan Gray 

In a new interview with Develop, Ustwo Games' newly installed studio head Dan Gray shares stats on the success of Monument Valley, its beloved mobile game.

Most interesting, perhaps, are the stats above -- especially the fact that 10 percent of iOS players who got the game for free (during a legitimate promotion, not via piracy) shelled out for its expansion pack.

There was something of a dust-up with players at the expansion's initial release, so it's also information in light of the bad word-of-mouth it generated.

24 million players now legitimately own the game across iOS and Android, including seven million who recently downloaded it via an Apple Free App of the Week promotion. 

There's more over at Develop.

Ed. note: It's worth noting that it unclear what "players" and "users" exactly mean in the above quote. Given the fantastic conversion rate, it's unlikely that "users" are merely anyone who downloaded the game for free, for example. 

The original version of this story implied that 10 percent of free downloads resulted in paid DLC purchases. Since we don't have the exact data, we've amended the story and changed its headline. 

We've contacted Ustwo to find out more.

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio

Fast Travel Games

Hybrid (Stockholm, Sweden)
1.09.23
Social Media / Community Manager
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more