Blizzard's
Hearthstone has surpassed 20 million registered players, suggesting the free-to-play digital card game's userbase has roughly doubled in the six months since the company's
March earnings report.
During that report, the company crowed about hitting 10 million
Hearthstone players less than a month after the game's official launch and noted that over a third of Activision Blizzard's total revenue for that quarter had come from digital sales of games like
Diablo III,
World of Warcraft -- and
Hearthstone.
This is notable because
Hearthstone -- a free-to-play PC & mobile game developed in Unity by a small (by Blizzard standards) team -- is a significant change of pace from the sort of big-budget games Activision Blizzard has historically fielded.
While that strategy certainly isn't moribund -- the company reportedly saw
$500 million in first-day sales of Destiny -- it's likely to change as
Hearthstone continues to grow.
That growth may have a dark side, too: a botter recently
claimed that he was able to operate a
Hearthstone bot for three days and Blizzard either didn't care -- or didn't notice.
