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Firewatch backer Panic Inc. recouped investment in 24 hours

"Firewatch’s budget, while huge for us, was modest for a game of its quality and scope, but we made our investment back in about one day."

Chris Kerr, News Editor

March 22, 2016

1 Min Read

Mac and iOS app developer turned Firewatch backer and co-creator, Panic Inc., managed to recoup its investment just 24 hours after the game launched on PlayStation 4 and Steam back in February.

Reflecting on the design studio's partnership with Campo Santo in a new blog post, Panic co-founder Cabel Sasser, also revealed the mystery title went on to sell over 500,000 full-price copies in its first month. 

"Panic’s metric for Firewatch’s success was probably calibrated a little bit differently than Campo Santo’s: of course we wanted to make the best possible game we could, but we also had made an investment we really hoped to recoup," said Sasser.

"How’d it go? Firewatch’s budget, while huge for us, was modest for a game of its quality and scope, but we made our investment back in about one day."

Fans of Firewatch will be pleased to hear this isn't where Panic and Campo Santo's partnership ends, and, just a day after the game shipped, Sasser was back in the Campo office to celebrate and mull over what's next for the duo.

"As an indie game, or heck, even as a 'real' game, ok fine but not as a Call of Duty or Star Wars game, Firewatch can be considered a sales success," wrote Sasser. "We’re so grateful. And relieved. But mostly grateful."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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