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Call of Duty made $3 billion for Activision in 12 months

Activision has made over $3 billion in net bookings from the Call of Duty franchise alone over the past 12 months.

Chris Kerr, News Editor

December 4, 2020

1 Min Read

Activision has made over $3 billion in net bookings from the Call of Duty franchise alone over the past 12 months. 

The company said the action series had set new records after shifting to a shared ecosystem business model, resulting in net bookings rising by 80 percent year-on-year and unit sales increasing by 40 percent over the same period. 

To give you more context, 'net bookings' is an operating metric defined as the net amount of products and services sold digitally and physically over a set period -- including license fees, merchandise sales, and publishing incentives -- and is equal to net revenues excluding deferrals. 

As well as bringing home the bacon for Activision, Call of Duty also attracted 200 million players in 2020, including the biggest November ever for the franchise in terms of monthly players and hours played. Warzone, the series' free-to-play battle royale offering, has also surpassed 85 million players since launching on March 10, 2020. 

"The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzone as well as post-launch support of Modern Warfare, and now to Black Ops Cold War has been incredible," commented Byron Beede, EVP and general manager on the franchise. "We are focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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