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Cerberus Interactive, the mobile studio behind location-based title Atlas Empires, has purchased marketplace platform Tastebud for an undisclosed fee.

Chris Kerr, News Editor

November 12, 2019

1 Min Read

Cerberus Interactive, the mobile studio behind location-based title Atlas Empires, has purchased marketplace platform Tastebud for an undisclosed fee. 

As reported by the Austin American-Statesman (via MSN), Tastebud is a marketplace pricing platform that lets real-world businesses dish out deals that can be adjusted on the fly, without the need for coupons or codes. 

Cerberus, which has previously talked up its "marketing first" approach to game design, plans to use the platform in Atlas Empires to reward players with in-game items when they make real-world purchases. 

"This is a big win for mobile gamers and brick and mortar merchants alike," commented Tastbud chief exec, Marcelo Vieira. "Players will be able to get game resources through real world transactions and merchants get increased on-premise transactions. The integration with Cerberus allows us to scale much faster and beyond the restaurant vertical."

As a result of the deal, Tastebud's platform and app will be discontinued in their current forms, and Vieira will join Cerberus as an advisor. 

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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