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Apex Legends was simultaneously unveiled and launched yesterday for PS4, Xbox One, and PC, and Respawn said it was keen to keep the project under-wraps for fear of alienating skeptical players.

Chris Kerr

February 5, 2019

1 Min Read

EA and Respawn's free-to-play battle royale shooter Apex Legends attracted 1 million unique players within eight hours of going live. 

The news comes straight from Respawn chief exec Vince Zampella, who tweeted out the figure earlier today

Apex Legends was simultaneously unveiled and launched yesterday for PS4, Xbox One, and PC, and Respawn said it was keen to keep the project under wraps for fear of alienating skeptical players -- who were perhaps expecting Titanfall 3

"We're doing a free-to-play game, with essentially loot boxes, after we were bought by EA, and it's not Titanfall 3. It's the perfect recipe for a marketing plan to go awry, so why have that - let's just ship the game and let players play," explained Respawn's lead producer Drew McCoy, chatting with Eurogamer.

"To try and convince a skeptical audience for months with trailers and hands-on articles, we're just like 'let the game speak for itself' -- it's the most powerful antidote to potential problems."

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2019

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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