Just Dance 3 promotional app reaches 1M downloads

Newsbrief: Just Dance 3 Autodance, a free iOS and Android promotional app for Ubisoft's popular dancing series, has been downloaded more than one million times in the UK since releasing in October. Advertising the PS3, Xbox 360, and Wii versions of Just Dance 3 (also released late last year), the mobile app allows users to combine clips they've recorded with their smartphones with a selection of songs, creating a music video that they can share with their friends. So far, users have created more than six million music videos with the application, and uploaded 1.5 million of them to their Facebook accounts and 200,000 of them to the official Just Dance 3 Autodance YouTube channel. Ubisoft has sold over 7 million copies of Just Dance 3 worldwide, and 25 million copies from the entire franchise. It believes this app will "reinforce Just Dance's iconic brand identity with the existing userbase and guarantee a steady stream of new buyers."