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Draw Something's huge growth continues after Zynga acquisition

Gamasutra's bi-weekly look at the fastest-growing Facebook titles examines recently popular games like Draw Something, which has grown by 10 milion monthly users since Zynga acquired the title.

Eric Caoili, Blogger

April 3, 2012

2 Min Read

[Every other week, Gamasutra examines the fastest-growing Facebook games according to monthly active users, looking at which titles and developers are having the most success attracting new players on the social network.] Two weeks after Zynga acquired Omgpop and its mobile/social hit Draw Something for a reported $210 million, the Pictionary-style game continues to enjoy huge audience growth on Facebook, where it now has 32.4 million monthly users (behind only Zynga's CityVille and Texas HoldEm Poker in userbase). One of the primary reasons Omgpop CEO Dan Porter said his company welcomed the Zynga purchase is that the social gaming giant is able to handle titles scaling quickly, what with its experience nurturing the biggest games on Facebook. Nearly 11 million players that have started playing the social game since Zynga bough Omgpop -- and 4.6 million tried out Draw Something in just the last seven days. Its daily active user count has also grown from 13 million in mid-March to now 14.6 million. Several other Zynga titles have also pulled in a lot of new users lately, like Zynga Slingo, which brought in 3 million users last week (13 million total). Texas HoldEm Poker attracted 900,000 new players (35.8 million total), and Scramble with Friends has half a million new users (5.6 million total). Other big "gainers" this week include Rovio's social game version of Angry Birds with 1.1 million new players (20.2 million total), King.com's Hoop De Loop Saga with 700,000 new players (4.7 million total), and Disney/Playdom's Marvel: Avengers Alliance with 600,000 new players (4 million total). Ludia's newest title The Price Is Right Slots added 500,000 users (1 million total), while both King.com's Bubble Witch Saga (18.3 million total) and Electronic Arts' Solitaire Blitz (2.4 million total) picked up 400,000 new players. The full list of the top 20 fastest growing Facebook games along with exact monthly active user counts, are as follows: All charts and data are courtesy of Facebook application metrics and trends site AppData.

About the Author(s)

Eric Caoili


Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.

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