Swedish entertainment outfit MTG has completed the acquisition of eSports organizer DreamHack for 244 million SEK ($28 million).
DreamHack is one of the region's biggest players when it comes to eSports, with the company producing and hosting a huge array of events across Europe, including the DreamHack Open European eSports championship; the DreamLeague international eSports league for Dota 2 players; and the Esport SM Swedish national eSports championship.
DreamHack, which will host events in the U.S. and Germany for the first time next year, generated 69 million SEK ($7.9 million) in sales across 2014, and now expects to see double digit sales growth in 2015.
MTG is no stranger to the world of competitive gaming, with the company having previously purchased a 74 percent stake in ESL - one of the biggest eSports companies in the world - for $83.7 million back in July.
"[The DreamHack deal] complements our recent investment in ESL, and reinforces our commitment to video gaming as one of the most watched and fastest growing online video categories," said Jørgen Madsen Lindemann, MTG president and CEO.
"Our strategy is to invest in relevant, complementary and scalable digital brands, content and communities. We are creating a digital video entertainment ecosystem and eSports is at the very center of this given its global appeal and huge following."