3 min read

Spill Group Asia launches unique online gaming portal offers the most popular games on an innovative platform. The portal is also the launching customer for ToodouAds, a revolutionary promotion tool.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Shanghai - March 17, 2006 - SPILL GROUP, a leading operator and developer of online gaming portals in Europe and Asia, today announced the launch of its new online gaming platform The site offers all games that are currently most popular in China. differs from other Chinese gaming portals in that it is free from disturbances like pop ups or moving banners and designed in a clearly structured way. is SPILL GROUP Asia's first casual gaming website. The leading developer of online gaming portals approached the creation of with a new concept. With a dark blue background and the use of only a few colours, the design of the site is elementary. "Most Chinese websites are tiring for the eyes when you look at them: they consist of moving banners, blinking names of games and they are overloaded with information," says Marc van der Chijs, CEO, Spill Group Asia. " wants to be different. The design of the portal allows for a relaxing, pleasurable online gaming experience."

The launch coincides with the launch of a new promotion tool called ToodouAds. The tool was developed by, the leading Chinese podcasting and video website, and puts short videoclip ads in front of or behind clips that are viewed on the website. Those ads are clickable, meaning that users can click them and will then automatically go to the site. "We are very proud that chose as the launching customer for ToodouAds. ToodouAds is a revolutionary tool that does not exist anywhere yet," says Marc van der Chijs. "With ToodouAds, many potential players will soon hear about and visit the platform. There, they can experience the gaming enjoyment that the site has to offer."

Youxi is the Chinese word for game or gaming. The online portal features a wide variety of games like action and adventure games, MMORG's (massive multiplayer online role-playing games), skill, racing and card games. A team of Chinese casual games experts carefully selected the games for, choosing only the best and most popular ones.

The design of makes it easy for users to find the games they like. The games are classified in different game categories. The top 5 most played games of each category are listed on the home page, all the rest is only one click away. is free - gamers just need to visit the site and they can start playing right away. And because the site is published in simplified Chinese, the whole of mainland China can use it for some gaming enjoyment.

SPILL GROUP Asia plans to launch several more websites in the coming months, both for online and mobile gaming.

About Spill Group

The Dutch holding company SPILL GROUP was founded in 2001 and has subsidiaries in Europe and Asia. Its aim is to become the biggest source of the best games for PC and mobile devices. Currently, the company develops and runs more than thirty gaming portals in eight European countries as well as China, Malaysia and India. 1.5 million unique visitors a day look for gaming enjoyment on the SPILL GROUP portals. The portfolio contains 3.000 online games of all genres - skill games, casual games and fun games. The portals are kept simple and are specifically designed for every country. Those wanting to play a game do not need to register, but can start right away.

For more information on Spill Group, please visit

Company Contact


Marc van der Chijs

+86 1381 781 0517

[email protected]

Latest Jobs


Chicago, Illinois

Build a Rocket Boy Games

Edinburgh, Scotland
Lead Animation Programmer

Windwalk Games

Austin, Texas
Game Designer

Sucker Punch Productions

Bellevue, Washington
Campaign Director
More Jobs   


Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter


Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more