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Press Release

Miniclip Appoints Saad Choudri to CEO

Saad Choudri who has been with Miniclip since 2011 has taken over the role of CEO from Jurgen Post
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Miniclip, a world leader of market-defining mobile game titles, has announced today that Chief Strategy Officer, Saad Choudri, who has been with the business since 2011, has been appointed CEO. The move has been welcomed by senior leadership within Miniclip and its majority investors, Tencent.


Saad brings with him over a decade of experience from within Miniclip, and a background working in Sega before starting at Miniclip in 2011. He has worked in numerous roles including VP of Business Affairs, Chief Commercial Officer, and most recently Chief Strategy Officer. He has officially assumed the role in November.


Saad has overseen strategy within Miniclip, where he spearheaded ambitious M&A plans. This included welcoming highly successful new studios to the Miniclip Group, such as Ilyon (Bubble Shooter), Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals) and most recently Puzzling.com.


Rob Small, President, Miniclip, said “Saad has made an enormous contribution to Miniclip’s success over the last decade and I am looking forward to supporting him as Miniclip’s next CEO.”


Saad Choudri, CEO, commented: “Miniclip has a long history of leading in the industry, first to browser, before innovating in mobile. Its strong vision and focus on building quality games that reach billions of people to unleash the gamer in everyone, has always helped define the business and allowed us to find ways to innovate in a crowded and unpredictable marketplace.


“In my new role as CEO, I aim to continue the great work of the leadership team, doubling down on the Miniclip vision which has seen us triple our revenue over the last three years. I will continue to be heavily involved in the strategic direction of the company, supporting M&A to bring in further studios to our family and launch more games next year than ever before, as well as ensuring our culture remains strong and supportive.”


Jurgen Post stepped down as CEO earlier this year for family reasons. Rob Small, the President, had temporarily stepped back into the role of CEO in the company that he founded 20 years ago to ensure that strong leadership remained during this transition.


Regarding Jurgen’s decision to step down to take more time with his family at a difficult time, Rob Small also commented: “I would like to take this opportunity to express my personal gratitude to Jurgen for all that he has contributed to Miniclip during his tenure. We have deep compassion for his situation and wholeheartedly support Jurgen’s decision to focus on his family for the foreseeable future.”


For press enquiries, please email [email protected]


About Miniclip: 
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.


Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which include the franchises 8 Ball Pool™, Golf Battle™, Football Strike™, and Agar.io™ have generated more than 3 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.


In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.


For more information, visit http://corporate.miniclip.com

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