3 min read

Independent Studio Grows with New Name Launch

Developers of Soccer Manager 2022 become Invincibles Studio
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Independent Games Development Studio, Soccer Manager Ltd, has undergone an exciting rebrand and is making the transition to become known as Invincibles Studio.


The new name has been inspired by the company's footballing roots and location in the North-West of England. Indeed, the significance of this new moniker will be recognised by any football fan who knows the history of English clubs.


Soccer Manager Ltd was formed in Preston, Lancashire. The company is extremely proud of its Prestonian roots and those in the know will recognise that The Invincibles is one of the nicknames associated with Preston North End, the company’s local club.


Like the Old Invincible players of PNE, the studio team are truly unflinching in their quest for success. They endeavour to design and produce the best online games and from looking at the timeline on the company’s website, one can clearly observe that they have been unyielding in achieving their vision.

Throughout the past two decades, the company has indeed been Invincible in their approach to making their mark in the online gaming industry and they are continuing to strive to raise their game and produce the best quality football management games in the world.

Founded in 2004, under the name Soccer Manager Ltd, Invincibles Studio Ltd has been a long-time front runner in the online gaming industry. Over the years, the company has grown from strength to strength and now employs fifty members of staff as well as having  a resident company well-being dog and regular, paid team building events such as trips to major sporting events, team building challenges and socials.


Of the company’s progress to date, perhaps one of the most notable is the partnership the company has formed with Mercia Asset Management. This alliance led, in 2021, to a £3m boost in funding to support the company’s plans for growth. Furthermore, the company has forged exciting, high profile partnerships with leading football clubs including Wolverhampton Wanderers, Inter Milan and Bayer Leverkusen as well as partnering with The Scottish Football League and Bundesliga.

The Studio has also secured a multi-year FIFPRO Licence as well as cultivating and growing their relationship with one of the best Managers in football, Mikel Arteta. 


Boasting triple digit revenue growth with its flagship game, Invincibles Studio is proud to report that Soccer Manager 2022 has achieved 5m downloads in the first six months since launch.

Looking to the future, the company is now expanding its headcount and portfolio with three further titles currently in development for launch later this year.


CEO Chris Gore says “It is an exciting time for the company as it continues to grow rapidly. The name change allows us to diversify our portfolio whilst staying true to the sport that launched our journey”.

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