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Gamefederation and Dhruva Interactive partner to offer an advanced community mobile gaming experience

GEX® platform launched in India for the first time
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Barcelona, 3GSM, Bangalore, February 16, 2006: India's premier games company, Dhruva Interactive, today announced its partnership with Gamefederation, the world leading, Stockholm based, company that is pioneering the connected game play market. Following this partnership, Dhruva Interactive will deploy Gamefederation's technology, GEX, to provide an enhanced community experience to its customers. Dhruva Interactive is the first Indian games company to make this superior technology platform available in India, thereby taking all of it's single player games to the next level of community interaction.

The GEX platform will enable social networking, competitions, multiplayer gaming and real-time game play in the Indian wireless domain. The GEX platform is especially relevant in the Indian context, because it performs excellently on everything from low end to high end mobile phones .

Commenting on the partnership, Rajesh Rao, CEO Dhruva Interactive, said, "Indians are community driven people and we strongly believe that gaming in India is ready to go beyond being an individual-centric activity. It is with this belief that we are extending the GEX platform to mobile consumers in India for the first time."

"We are confident that our collaboration with Gamefederation will make gaming a more challenging and real-time community based activity in India. In fact, our consumers will soon see an exciting line-up of content that will be launched on this platform," he added.

Thomas Lindgren, Founder and Executive Director of Gamefederation, added, "Dhruva's vision for the mobile gaming space is very exciting and completely in line with Gamefederation's business and technical strategies. This collaboration will push boundaries even further, and soon, tens of millions of people will realise the power of having their phones loaded with GEX enabled Dhruva content."

About Dhruva Interactive

Dhruva Interactive, founded in March 1997, is India's oldest and most respected Games Company, developing and publishing games for consoles, PC and mobile wireless devices. The company has pioneered game development in India and publishes high quality mass market oriented PC and mobile games. Dhruva has two major divisions, Dhruva PC & Console and Dhruva Mobile. The PC & Console games division is a leading provider of production services for the global videogames industry, having worked on 10 AAA videogame titles in the last 4 years. The most recent of these is Microsoft's cutting edge racing title Forza Motorsport. Dhruva Mobile, the mobile game division publishes and distributes games for mobile wireless devices. It has a studio focused on developing high quality franchise-driven mobile games.

For more information on Dhruva, please visit www.dhruva.com

About Gamefederation

Gamefederation is an international company with its headquarters in Stockholm, Sweden. Our technology is pioneering the new era of connected mobile gaming centred around community-based interaction and the multiplayer gaming experience. Thanks to our flagship product, GEX, mobile operators, media service providers and publishers around the world keep in touch with their customer base, enjoy increased customer interaction and loyalty, better customer knowledge, and benefit from expanded marketing and sales opportunities. We have extensive experience with deploying mobile games solutions world-wide. Our technology and expertise helps leading mobile games developers, publishers, aggregators, service providers and network operators like Jamdat, Finesse Mobile, Samsung, Monstermob, Tele2 and Dhruva Interactive benefit from connected gaming services.

More than 30 million mobile users belong to online communities offering GEX-enabled games.

For more information on Gamefederation, please visit www.gamefederation.com

Media Contacts:

Dhruva Interactive

Debjani Roy

[email protected]

+91 80 25203757 / 8 / 9

Gamefederation

Thomas Lindgren

[email protected]

+46 70 591 30 56

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