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From Independent Films to Independent Games - TLA Entertainment Announces Partnership with Republik Games to Promote Anticipated Videogame

"Erotically-charged" online multiplayer dating sim gets marketing support from US movie company.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

For Immediate Release
 

PHILADELPHIA - Philadelphia-based TLA Entertainment Group announced that they will partner with independent game developer Republik Games to market and promote the hotly anticipated upcoming videogame Spend the Night.

TLA is well-established in the independent film and video distribution market and this is the company's first foray into videogames. "We are always looking ahead at new opportunities," said TLA Partner, Richard Wolff, "TLA has been a long-time supporter of independent film and we see early indicators that stand-out independent games like Spend the Night will be making a serious impact on the market."

While the exact terms of the deal have not been disclosed, Republik Games CEO Robert Coshland confirms that TLA will acquire an equity stake in Republik Games in exchange for its marketing and promotional muscle. "The question of marketing and distribution always comes up when you are an independent studio," said Coshland, "Partnering with TLA will give us strategic leverage in this regard. Also, TLA isn't shy about handling controversial content and Spend the Night is definitely going to push the boundaries of video game interactions."

Spend the Night has been the subject of much media speculation in recent months due to its promise of immersive game play that features virtual sex. In the game, players find compatible matches via a built-in network of other Spend the Night users, and then play cooperative "virtual dates".

"This is not a downloadable chat application; it's a serious title for the emerging genre of social video gaming" notes Coshland who has been in the video game business since 1997 and has a number of high profile titles to his credit including "The Incredibles" based on the Disney/Pixar film of the same title which sold over 4.5 Million units in 2005.

About Republik Games

Headquartered in Hollywood, Republik Games, Inc. is an independent developer and publisher of interactive entertainment software. The company is developing its first videogame, an erotically-charged multiplayer game called Spend the Night. For more corporate and product information please visit http://www.republikgames.com and http://www.spendthenight.com.

About TLA Entertainment Group

Founded in 1981 originally as a repertory cinema theater, TLA has steadily expanded its entertainment-themed businesses to include brick and mortar retail/rental stores, direct-mail order catalogs, theatrical and video distribution labels in the US and UK, film festivals, and retail Web sites, including the award-winning www.tlavideo.com. The company employs over 200 people in Philadelphia, New York and London.

All trademarks and copyrights contained herein are the property of their respective holders.

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