3 min read

​​​​​​​Flexion Acquires Influencer Marketing Agency Audiencly

​​​​​​​Flexion bolsters offering for developers with EUR 9.34 million acquisition of leading influencer marketing outfit Audiencly
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Flexion Mobile, the Android games distribution company today announces the acquisition of Audiencly, a leading influencer marketing agency for the gaming industry based in Dusseldorf, Germany.   Flexion will purchase 100% of Audiencly for EUR 9.34m in cash and shares. Audiencly’s founders Adrian Kotowski, CEO, and Michael Schmidt, CMO, will continue to manage the agency and oversee its further expansion as a part of the Flexion group.

Audiencly was founded in 2018 and has already built a network of 5,000+ influencers. The company has successfully run 1,000+ campaigns for more than 100 clients such as Tencent, Social Point and NetEase. Flexion, founded in 2007 offers an easy way to add revenue and players for games in a way that requires little upfront cost or effort from developers.

For mobile game developers traditional user acquisition has become complicated and inefficient. Influencer marketing is a far more authentic way to acquire loyal customers because it builds trust with players and as such drives a better ROI. Audiencly will combine its deep social media and influencer expertise with Flexion’s unique skills, experience and technology for developers to access the alternative app stores like Amazon, Huawei and Samsung. Together the two companies will create new revenue and user acquisition opportunities for developers in the mobile game space and beyond.

“This is a game-changing acquisition for Flexion and our first step into a wider market with a broader service for game developers,” says Jens Lauritzson, CEO of Flexion. “Adding influencer marketing will provide a huge opportunity as it creates a truly unique offering for game developers to increase their revenue and reach high paying users.”

Adrian Kotowski, CEO of Audiencly, adds: “We have built Audiencly with a focus on our gaming customers and their individual needs. Audiencly's campaign and creator-centric approach for gaming brands has a strong impact on user acquisition processes and complements other customer acquisition channels."

“Together we will be able to take advantage of clear market synergies while providing a broader and richer service to top-grossing games developers around the world,” concludes Jens Lauritzson, Flexion’s CEO.

Audiencly’s team of 28 people will join the Flexion group.

About Audiencly: 

Audiencly is a leader in influencer marketing, offering a highly influential network of social media content creators across the world. We specialize in developing, managing, and building successful social media campaigns for global and local brands. Our talented team of professionals is built around social media natives, campaign managers, and creative strategists who get world-class results by collaborating the most effective way with influencers passionate about your brand.

About Flexion:

Flexion offers a distribution service for free-to-play Android games. Using the service developers can distribute their games in multiple channels like Amazon, Samsung, Huawei, Xiaomi and ONE Store. These are channels that the developers are struggling to reach and support. At the core of Flexion's service is the patented enabling and enhancement software that converts developers' existing Android games into specific game versions for the new stores without any work required by the developers. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM.

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