SCEA Adds Dille, Rosenberg To Exec Team

Sony Computer Entertainment America has announced the appointment of two new executives to freshly created strategic positions within the company, as the company ramps up for the launch of its PlayStation 3 next-gen console later this year. According to the firm, Peter Dille and Philip Rosenberg have assumed the positions of senior vice president, marketing and vice president, business development, respectively. Both execs will report directly to Jack Tretton, executive vice president and co-COO at SCEA. Dille was most recently senior vice president, worldwide marketing for THQ, and previously held various marketing and communications roles within Sony, including Sony Computer Entertainment America where he was involved in the launch of the original PlayStation game console in 1995. He is now responsible for overall PlayStation brand management, hardware and software marketing, advertising, creative services, public relations, promotions, and online and direct marketing at SCEA. In the newly created role of vice president, business development, Rosenberg will "lead the team responsible for driving and creating new revenue opportunities for the company and the PlayStation family of products." Rosenberg brings 24 years of direct experience working in the games and interactive entertainment industry. For the past 16 years he has been heading up manufacturer's rep firm The Performance Marketing Group, a company he founded, organized to help sales strategies for consumer products through mass-merchants in North America. "I am pleased to have Peter and Phil on board, two individuals who have already contributed so much to our industry," said Jack Tretton, executive vice president and co-COO, Sony Computer Entertainment America. "As we move toward supporting a three-platform strategy, it is critical for us to amass seasoned business leaders who can aid in managing category transition while aspiring to new levels of corporate, brand and product innovation."