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SBK, Chrysler Announce Safe Driving Game

SBK Interactive, a division of digital studio Sarbakan focused on the development of advergames, has announced the release of Streetwise Version 2.0, a free online driving game co-developed with the Chrysler Group to educate teenagers about the ris
North American Flash developer SBK Interactive, a division of digital studio Sarbakan focused on the development of advergames, has announced the release of Streetwise Version 2.0, a free online driving game developed with the help of the Chrysler Group in order to educate teenagers about the risks associated with driving. The third-person driving game was developed using SBK’s Virtools technology, and is available as part of the Chrysler Group’s larger Road Ready Teens program designed to educated new and soon to be drivers. The game is now available from the program's official website. Specifically, the game aims to “allow teens to experience high-risk driving situations in an entertaining, safe, virtual environment.” In addition, through its partnership with Chrysler, SBK's Streetwise Version 2.0 allows players to control a variety of licensed vehicles, including customizable Chrysler, Jeep and Dodge models. The game includes five different missions designed to illustrate graduated driver licensing (GDL) laws that have been enacted in most states across the United States. Each level poses new and more difficult challenges to the player, and also gives the player “new liberties and new responsibilities.” “We are very excited to launch this Chrysler Group project,” said Guy Boucher, SBK Interactive’s CEO. “Since 1998, our 100-member team has designed and produced more than 400 Webgames for clients such as Warner Bros., AOL, ABC, Viacom and Sony. With StreetWise Version 2.0, we have expanded our capabilities to deliver rich-media advertising solutions to the corporate world through our SBK Interactive banner.”

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