Germany-based multiplayer games development studio Acony announced that its first title, Parabellum, has joined the Massive Network and will include dynamic in-game advertising. Launching in 2007, Parabellum is based in the near future and revolves around a terrorist threat in New York City. The addition of Acony to the Massive Network increases the company's roster of gaming partners to more than 38 publishers and developers with a total pipeline of over 100 games. "Emerging creative companies like Acony are essential for the future of the Massive Network," said Nicholas Longano, President of New Media at Massive Incorporated. "We are thrilled to work with Acony early in their development process to incorporate our in-game advertising technology and ensure that all advertising served into their game is seamless and enhances the overall game experience." "The size and efficiency of the Massive Network made it a natural choice for us," commented Sandra Winderlich, Finance Director from Acony. "We were particularly impressed by how easy it was to install their code and the fact that overall control remains with us. We want in-game advertising to become a natural part of the game environment and we are delighted to be working with the Massive team."