informa
2 min read
article

Pachter: E3 Was A 'Terrible Disappointment'

In his E3 wrap-up note to investors, Wedbush Morgan analyst Michael Pachter has said that, instead of price cut wars dominating this year's summit, "the key takeaway from this year’s E3 was that the ESA made a mistake in downsizing the show."
While Wedbush Morgan's Michael Pachter had previously said that imminent price wars was to be the "key takeaway" from this year's E3, with the show now over, Pachter more glumly has said "the key takeaway from this year’s E3 was that the ESA made a mistake in downsizing the show." "In past years," said Pachter, "publishers and console manufacturers used E3 to address the needs of their core constituents: media, retail, investors, and consumers. By choosing to eliminate any potential for a consumer element to the show, the ESA chased away much of the television media. By scheduling the show two months later than in the past, retailers stayed away. By scheduling the show during the calendar quarter financial quiet period (Microsoft, Sony, Activision and THQI did not meet with investors), only limited access was provided for buy and sell side analysts." "We think that the traditional 60,000 person trade show may have been too large to manage effectively," he continued, "but think that the new 3,000 person show was a terrible disappointment. The logistics were terrible (media events accommodated only 300 people, with throngs of media turned away), the Santa Monica locale was too spread out (travel times of more than 20 minutes between venues), and the media was not offered the spectacle it so craves." "We believe that the lower costs for the show were more than offset by the loss of millions of dollars of free publicity, and are hopeful that the ESA moves the show to a more central location in the future, and restores the audience to a manageable, but spectacular size," Pachter concluded.

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more