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NPD: 72% Of U.S. Plays Games, Only 2-3% Own Multiple Consoles

Sales tracking group NPD has announced the results of a new gaming study, showing that 72 percent of the U.S. say they played games, online play still lagging behind offline, and an overwhelming minority owning more than one next-gen system.
Sales tracking group NPD has announced the results of a new gaming study, showing that 72 percent of the U.S. say they played games, online play still lagging behind offline, and an overwhelming minority owning more than one next-gen system. NPD says the number of game-players has grown from its last study, up from 64 percent the year prior. More than half of that 72 percent, says NPD play games online, but relative to "total U.S. population," online gamers have only risen slightly from 40 percent in 2007 to 42 percent. 90 percent of online gamers said the PC was their platform of choice, compared to 19 percent for console and portable systems, and 3 percent for cell phones. Younger players make up a good percentage of online players, with 40 percent of online gamers between 2 and 17, with 18-24 year olds only making up 10 percent. As for online console players, 50 percent were Xbox 360 gamers, who spent the most time per week playing online compared to PC and PS3 owners. Finally, NPD says only three percent of respondents said they owned two of the three next-gen consoles, and only 2 percent said they owned all three. Said NPD analyst Anita Frazier, “Despite the buzz in the industry regarding online gaming, it is still relatively small compared to offline gaming. There is still a large, untapped market for gaming in general and online gaming in particular.”

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