New Publisher GreenScreen Acquires DSI and ZOO, Announces Game

New video game publisher GreenScreen Interactive Software announced its own existence today, alongside news that the New York City-based outfit has acquired formerly independent publishers Destination Software, Inc. and ZOO Digital Publishing. Sheffield, UK-based ZOO, publisher of the Premier Manager series, and Sicklerville, New Jersey-based DSI will join forces to form casual subsidiary Zoo Games, which GreenScreen plans to use to target "the emerging mass-market sector." Both companies have significant experience publishing casual and mass-market titles. The first title from Zoo Games will be a Wii restaurant sim entitled Order Up!, billed as a "full-featured cooking and restaurant management video game that promises players a much richer and more entertaining experience by expanding beyond basic slice and dice gameplay"--surely a jab at Office Create's successful Cooking Mama titles for Wii and DS. Driving the comparison home, creative director Lee Cummings noted, "The emerging cooking genre has significant potential beyond the simple, linear gameplay offered by other games on the market." Cummings called Order Up! the "ultimate cooking sim." Ron Chaimowitz serves as GreenScreen's CEO. Previously, Chaimowitz co-founded publisher GT Interactive, which eventually went on to become acquired by Infogrames. Said Chaimowitz in a press release, "The acquisition of these two publishers provides us with several advantages, including world-class management, infrastructure, distribution, high-profile licenses and an exciting lineup of products for the burgeoning mass-market sector."