Mochi Media has announced the public launch of MochiAds, an online games ad network for independent game developers seeking advertisers to monetize their games. The MochiAds network already supports over 1,000 game developers, enabling them to insert around-game advertising into their games. The ads show as games are discovered and virally distributed across blogs, social networks and other sites by consumers of online games. There are two types of advertisements, pre-game or inter-level, which are viewed as the game is loading or during natural breaks in game play. The ad-serving technology allows developers flexibility over where ads show on a per-domain basis, and the ability to remove them at any time. Unlike sponsorships and licenses, MochiAds does not require contractual agreements. Developers can join or leave the network at any time, but are incentivized to stay with benefits like free game hosting and distribution deals with sites such as Hi5 and RockYou Games. Mochi Media, which received $4 million in financing from Accel Partners earlier this summer, was founded by two game developers, Jameson Hsu and Bob Ippolito, to foster the growth and prestige of independent game developers around the world. Prior to Mochi Media, Hsu co-founded the interactive design firm, WDDG, where he produced advergames and campaigns for companies such as HP, Kraft Foods, Altoids and Lego. Said Hsu, “We want to support the game development community, and we’re excited to share this opportunity with more people. Our goal is to make our system as easy and useful as possible, so developers can focus on what they love."