In the latest feature for Gamasutra's sister mobile game news site, GamesOnDeck
speaks with Funmobile CEO Christian K-L Yau Heilesen, about the Hong Kong based mobile entertainment company's history, their choice to develop games in-house, and the future.
In this excerpt, the executive offers his thoughts on why mobile games are an important part of Funmobile's business, as well as why the company chooses the develop its own titles rather than license them out:
“The video gaming industry is already mature and rivals the movie and the music industry in terms of revenue. Traditionally, there have been three ways that video games have been played - console gaming (PS3, Xbox 360, etc.), PC gaming and handheld games (Nintendo DS). Mobile games were seen as a fourth platform for video games. With the increase in mobile phones offering exciting gaming experience, consumers are crying out for quality games. It is estimated that the mobile gaming market will be worth over US$11.2bn by 2010 with 15 per cent of people downloading and playing a game on their handset - a market not to be missed out on.”
He later adds:
“In developing our own games, we have total control in both quality and content distribution. As I have mentioned before, Funmobile is one of the only wireless gaming companies that develops its titles in Hong Kong. By doing this, the games are created for the most state-of-the-art handhelds available in the world.”
You can
read the complete feature now, which includes more from Christian K-L Yau Heilesen on Funmobile's efforts in the global mobile market, as well as its plans for the future (no registration required, please feel free to link to this feature from external websites).
