Organizers have announced details of the 2007 London Games Festival, with forty separate events scheduled to take place between October 22nd and 26th. Major publishers including Activision, Atari, Eidos, Electronic Arts, Konami, Microsoft, Nintendo, Sega and Ubisoft have already pledged support for the festival. Following on from 2006 event, this year’s festival will focus on events for mainstream audiences as well as hardcore fans. These will include live concerts, art installations and professional gaming tournaments. Other highlights include the British Academy Video Games Awards; Videogames Live at the Royal Festival Hall, a concert for around 2,000 guests; The Virtual Worlds Forum, a lecture for up to 600 guests on the corporate opportunities in virtual worlds; DWS Legal Forum, examining the legal boundaries of the industry; The Science Museum: Quantifying Immersion in Games event; the Eurogamer Careers Fair and an ELSPA forum looking at the perception of gaming. Alongside the week of media and consumer-facing events, the festival will also hold a number of business-to-business events organized by the industry’s trade bodies and other organizations. Further information can be found at the official London Games Festival website. Keith Ramsdale, chairman of London Games Festival commented: “We are delighted by the response to this year’s festival. This event is a celebration of one of the world’s most exciting industries, designed to facilitate artistic and cultural recognition, as well as raise awareness of the games industry as a whole. With a plethora of events on offer in the capital ranging from industry forums to exciting family days out, we hope that this year’s London Games Festival really will take gaming to the masses.”