Indian Games Industry and Trade Association Formed

A number of India's leading video game companies have announced the formation of the Indian Games Industry and Trade Association (iGITA), the first exclusive gaming industry association in the country. According to an official statement, the founding members of this association include Dhruva Interactive, Electronic Arts Asia, Hungama, Indiagames, Mauj, Microsoft India (Entertainment & Devices Division), Mobile2Win, Paradox Studios, Small Device and Tinfo Mobile. iGITA will be focused on creating a platform for interaction and collaboration between international as well as local gaming companies and associations. The organization is intended to be an important source for industry information, while also playing a vital role in encouraging investments in the Indian gaming market and in making vital recommendations that impact policy initiatives to stimulate growth in this arena. Commenting on the announcement, Rajesh Rao, CEO of Dhruva Interactive said, “The formation of iGITA is an important milestone in the Indian gaming industry. iGITA will play a critical role in promoting games as a form of entertainment in India and in placing the Indian gaming industry on the global map. It will give Indian gaming companies a much needed boost and enable us to take advantage of the opportunities that lie at home and abroad.” Preneet Malhotra, COO, Electronic Arts Asia added “India today stands at the threshold of a gaming revolution. The formation of an industry body will provide a platform for interaction between international and local gaming companies and associations, which in turn will bring global knowledge and recognition to India. Electronic Arts is delighted to support this initiative.”