Sponsored By
Halo 2 Ad Budget Supports Movie Trailer
While many gamemakers and publishers are releasing less-than-satisfying quarterly financial results this month, Microsoft Game Studios instead announced a large-scale adv...
1 Min Read
While many gamemakers and publishers are releasing less-than-satisfying quarterly financial results this month, Microsoft Game Studios instead announced a large-scale advertising campaign for its next blockbuster hopeful, Halo 2 for Xbox. Microsoft Game Studios and Bungie Studios hired cinematic trailer creators The Ant Farm to make a film trailer for Halo 2, which is due out November 9. About 1,500 movie theaters have agreed to air the game’s ad this summer.
About the Author
Daily news, dev blogs, and stories from Game Developer straight to your inbox
You May Also Like