A competitive advantage is not just being fastest, cheapest, or best, as it only lasts until a competitor figures out how to be faster, cheaper, or better.
In this GDC 2017 talk, producer and consultant Justin Fischer goes over the framework for establishing a competitive advantage like the ones enjoyed by Dark Souls and Ikea.
Using both strategic theory and practical examples, Fischer discusses how developers can tailor their design choices to make target audiences more profitable and success harder to imitate.
It was an insightful talk that's definitely still worth watching, so developers shouldn't miss the opportunity to do so now that it's freely available on the official GDC YouTube channel!
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