Ten days before launching SteamWorld Dig
last August, Brjann Sigurgeirsson and his team at Image & Form thought they had a great game -- but only vague ideas on how to market it.
went on to become an indie hit, and a year later Sigurgeirsson took the stage during the 2014 GDC Europe Independent Games Summit to deliver a postmortem on how it happened.
His talk reveals the PR tricks and release strategies Image & Form applied in order to make SteamWorld Dig
a multi-platform success without any marketing money to speak of; Sigurgeirsson also mentions what they could have done better, and explains the difficult design decisions they had to make.
It's a talk worth watching, so we've taken the liberty of embedding the free video of "SteamWorld Dig
Postmortem: How to Fail and Still Succeed at Launching an Indie Sensation" above. You can also watch it here
on the GDC Vault.
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