Video Postmortem: The successes and failures of SteamWorld Dig

Brjann Sigurgeirsson reveals how he and the team at Image & Form stumbled through the process of making SteamWorld Dig a multi-platform hit in this GDC Europe 2014 talk.
Ten days before launching SteamWorld Dig last August, Brjann Sigurgeirsson and his team at Image & Form thought they had a great game -- but only vague ideas on how to market it. SteamWorld Dig went on to become an indie hit, and a year later Sigurgeirsson took the stage during the 2014 GDC Europe Independent Games Summit to deliver a postmortem on how it happened. His talk reveals the PR tricks and release strategies Image & Form applied in order to make SteamWorld Dig a multi-platform success without any marketing money to speak of; Sigurgeirsson also mentions what they could have done better, and explains the difficult design decisions they had to make. It's a talk worth watching, so we've taken the liberty of embedding the free video of "SteamWorld Dig Postmortem: How to Fail and Still Succeed at Launching an Indie Sensation" above. You can also watch it here on the GDC Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech

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