Hey there, thanks for stopping by! Today, I thought to share a little bit about how we designed the different customers in Business Heroes and how we engineered them to behave.
Business Heroes: Food Truck Simulation is a single & multiplayer, turn-based, food truck business simulation game. The goal is for players to fulfill their entrepreneurial dreams by growing a successful food truck company that sells burgers and drinks. You begin by choosing a capital city to play in. Then, armed with a single food cart, you start growing your business
When we started developing the customers for business heroes, we kept one goal in mind: to give you a sales experience that was as close to real-life as we could. Business owners in the outdoor food industry frequently interact with a broad range of people with different tastes and preferences. We wanted you to have the same business simulation experience in business heroes, so we designed the customer segments to reflect this.
Because catering to all tastes and preferences would be impossible, we decided to focus on customer segments that could easily be differentiated. As you grow your burger truck business, you will be selling to Students, Parents, Tourists, Staff, Fit Ones, Managers, Influencers, Foodies, and Environmentalists.
These are not just meaningless labels. We designed them to reflect different tastes and preferences. Each group is particular about what matters most to them, and how your business can provide products and services that match their lifestyle and eating times.
For example, students may be more concerned with the product's price than how healthy or nutritious it is. On the other hand, the Fit Ones may be more concerned about the burger's quality than with it being relatively low cost. Parents may prefer a burger package with more sauces because they want more value and would love to have leftovers for future use in their recipe.
Environmentalists generally would be wary about too much cheese and meat. They may prefer to pay more for a burger with more salad that tastes great, even though technically, it costs you less to make.
Because they are on vacation, tourists would generally indulge more. They may prefer more cheese, sauces, patty, and less salad in their burgers. They might also be predisposed to paying more for it.
Location & Customer Segments
An essential part of your success would be your ability to understand your customers’ needs and create custom burger recipes that meet their needs. The game has 7 locations where you will be trading. To make things slightly more manageable, we distributed, quite fairly, the various customer segments among these locations in the game.
For instance, a location like the Financial District has more managers, staff members, and environmentalists. In contrast, you will generally find more tourists and Influencers at the National landmark.
When you set up your stand in a location, some customers get attracted to you. Depending on the customer segment, they will look at your waiting line and decide to leave or stay.
Students who usually have more time than money may choose to wait longer than Managers, who typically have more money and less time.
Unique Recipes & Customer Feedback
You can customize your meat patty's weight depending on the market segment you intend to target. You can also determine the amount of lettuce, tomatoes, sauces for each recipe. At the beginning of the game, we implemented an ecological option to enable players to run a vegan burger business if they wanted. We hope this gameplay option will make the game more inclusive for our vegan players.
After customers buy your product, they give you feedback immediately. If your burger meets their requirement as a segment, then they give you great feedback. If not, their feedback is negative. You can instantly adjust your recipe based on this feedback. Recipe adjustment is one of the decisions you can make during the day. You have to make most of your other choices at night.
Customer feedback will reflect on your overall stand reputation. The higher your reputation, the easier it is to attract more customers. As you grow your reputation and brand, your stands will attract more customers/passersby from farther away. These customers will decide to try out your burger, and depending on how strong your brand/reputation is, they may choose to wait a bit longer if there is a line. You can invest in advertising to boost your brand in the locality.
Successful players will discover how to balance the perfect recipe for their customers with timely investments in advertisement and staff training to reduce customer queues.
I sincerely hope you enjoyed reading this as much as I enjoyed sharing it. I'd love to read your thoughts, so don't hesitate to share. Thanks!
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